Fig and Fi was born from a love of elegance, ease, and the joy of rediscovering ourselves again and again. Life changes — our bodies, our priorities, the way we move through our days — and with it comes a new sense of freedom. Growing older is not an ending but an opening, a chance to dress in a way that reflects who we are now: confident, vibrant, and ready for whatever comes next.

At the heart of Fig and Fi is Fiona — the Fi of Fig and Fi — who believes that style shouldn't be a compromise of comfort. Natural fabrics, fluid silhouettes, and thoughtful details create pieces that feel as beautiful as they look. Clothes that you can slip into with ease, whether you’re travelling, working, or enjoying time with family and friends. Comfort is always there, but so is polish, elegance, and the quiet thrill of looking your best.

Fig and Fi is also about connection. Fi's vision is to grow a collective of women supporting women, celebrating experiences, and sharing in the confidence that comes from living with style. Here, fashion is not about pretending to be who we once were — it’s about embracing who we are today, and doing it beautifully.

🌿 Luxury, every day. Welcome to Fig and Fi.